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BBA Second Year Courses

BUSINESS COMMUNICATION SKILLS
BUSINESS ENVIRONMENT AND BUSINESS LAW
MARKETING MANGEMENT
HUMAN RESOURCES MANAGEMENT
PRODUCTION MANAGEMENT
PROJECT MANAGEMENT
FINANCIAL MANAGEMENT

BUSINESS COMMUNICATION SKILLS

Unit-I

Eusiness communication: Meaning, ingredients, features of communication,role and importence of communication in Business,
process of Business Communication.

Unit-II

Dimenstions,Channels and media of Communication:Downward, upward, literal and diagonal Communication, Formal and informal channel of communication and its mertits/demerits. Media of communication _Verbal and Non-verbalcommunication..

Unit-III

Written communication skills for Business correspondence.

a) Personnel:Letters calling candidates for written test,Drafting of Interview letters,Appointment orders.

b) purchase:Request for quotations, tenders, taste orders,complaints and follow_up.

c) Sales:Drafting sales letters,Circular letters,Drafting of Advertisement.

Unit-IV

Inter_departmental communication:Internal memos,office circulars,office orders,office notice.

Unit-V

Oral/Verbal communication skills:Principles,Characteristics and structure of verbal communication,speaking skills,Telephone skills. Organizingskills Deliberation/persontation,Negotiation skills,Effective communication,Body languge.

BUSINESS ENVIORONMENT AND BUSINESS LAW

Unit-I

Business and Industrey: Concept and meaning,Business and Society,Objectives of Business.

Unit-II

Business Environment: Concept Significance ,Inter_relationship between business and environment,Factors influnencing business environment.

Unit-III

Social and Culture Enviroment: Meaning. Impact of Business, Social Responsibility of Business to employers,Consumers and the Community as a whole.

Unit-IV

Economic Environment: Meaning,Economic systems,Economic planning,Technological environment: Meaning, Technological factors influencing business,Productivity movement.

Unit-V

Business Law: Contract Act ,Sale of Goods Act ,Partnership act.

MARKETING MANGEMENT

Unit-I

Interoduction: Definition,Nature Scope and importence of marketing approach to the study of marketing,Tradtional and modren concepts of     marketing.

Unit-II

Marketing function:Marketing Mix,Features and characteristics of market,Market segmentation.

Unit-III

Product: Classisication of product,Inustrial Vs Consumer products,Product line,product additions and deletions,New product Development.

Unit-IV

Pricing: Pricing objectives,Basic price concepts,Price determination,Factors influensing pricing policies,Methods of pricing,Pricing policies and strategies.

Unit-V

Promotion:Nature and importence of promotions,Promotional methods,Advertising,Personal Selling ,Sales promotion.

HUMAN RESOURCES MANAGEMENT

Unit-I

Meaning and function of H.R.M:

Manpower planning:Defination, objective,process,Sources of Recruitment and Selection Recruitment Procedure,Tests and     Interviews.

Unit-II

Training and Development:Need,objective and importence of Training programme,Training within the organization,Training     by outsaid agencies and management institutes,HRD interventions.

Unit-III

Performance Appraisal:Need methods of appraisal,Apprasial programme,Developing and administreing appraisal     programme,Wage and salary administration,Various incentive schems,job evalution.

Unit-IV

Promotion and transfer:Purpose of promotion and transfer,Opertaional Expects,practiacal limitattions and seniority     expects,Seniority expects,Seniority Vs merit,policy elements in promotion.

Unit-V

Grienvances: Meaning of Grivance,Desirable features of a grievance procedure.

PRODUCTION MANAGEMENT

Unit-I

Interduction: Production functions,Design of production system,Types of process,Plant location and layout.Factors influencing     plant location,Re_location,Types of Leyouts, process and product layout,Layout of service facilities,Office layout.

Unit-II

Materials management: Concepts, Purchasing department,selection of materials and vendors,purchasing organization.

Unit-III

Inventory management:Inventory management and control ,ABC analysis.

Unit-IV

Standardization and simplification,Materials handing, Importrnce and selection of materials handing,Equipmrnt,Modern     handing equipment.

Unit-V

Work study:As a tool of a job,study work,standardization,Method study,Tsechniques used in design of work place layout.

PROJECT MANAGEMENT

Unit-I

Generation of project ideas:Enterpreneur qualities.Formulation of project ideas,perliminary screening,Resources opportunity     and Basic feasibility study.

Unit-II

Financial analysis:Cost of project,means of finance,Estimation af sales and prouction,Cost of production .Working capital and     fixed capital requirments,profitability projections,Break_even_point.

Unit-III

Marketing analysis: Market survey,Demand forecasting,Marketing planning and other marketing feasibility test.

Unit-IV

Technical analysis:Materials input and utilitees,Manufacturing process,product mix,plat capacity,site suitability.

Unit-V

Enterpreneur quality and suitability analysis:Preparation of details project report.

FINANCIAL MANAGEMENT

Unit-I

Business finance:Conceputal foundations,Finance function in business,scope and objectives,Relation of finance with other     business functions.

Unit-II

(A) Capital Budgeting: Significance,Dervitation of cash flows in capital budgetary situations,Differnt techniques_Traditional and Discount cash flow techmiques_Merits and limitations.

Unit-III

Capiatl structure,Determinates and significance.

Unit-IV

Working capital Management: Cash,Securites,Receivables and Inventory management.

Unit-V

Dividend policies and decisions:Influencing factors,forms of Devidend,Stock dvidrnd,Stock splits.

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