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BCA First Year Courses

ADVERTISING AND SALES MANSGEMENT
CONSUMER BEHAVIOUR
ORGANIZATION BEHAVIOUR
SECURITIES ANALYSIS AND PORTFOLIO MANAGEMENT
WORKING CAPITAL MANAGEMENT

ADVERTISING AND SALES MANSGEMENT

UNIT-I
    Marketing communicationn models.
UNIT-II
    Advertising-Its place inarketing,Different kinds of advertising,Advertising art and layout.
UNIT-III
    Strategy and complaign planning, T.V and Radio communicate creative copy strategies.
UNIT-IV
    Management and sales promotion at the consumer, taste and seles force level:Sales displays merchandizing.
UNIT-V
    Levals and Ethical aspects of advertizing.

CONSUMER BEHAVIOUR

Unit-I

Consumer behaviour : Nature and application, interdisciplinary contribution to consumer behaviour.

Unit-II

Consumer as individual : Consumer needs and moivation influence of personality, freudian theory, neo theory,self-concept     theory.

Unit-III

Consumer perception: Motive, attitude,hearing and other indivisual deeterminants.

Unit-IV

Social class and consumer behaviour: Family life Cycle, Life stile marketing, influencing of culture,such culture and cross     culture on consumere behaviiour.

Unit-V

Consuer deciision making process,Organisational buying, Fisher model and buy good model.

ORGANIZATION BEHAVIOUR

Unit-I

Meaning,Scope and importance of Organization Behaviour. Learning Theories, Maslow theory of motivation, Perception  personality.

Unit-II

Leadership :Meaning ,Nature style and leadership effectiveness.

Unit-III

Group and Group Dynamic; Group-Devcision making,management of Organizational conflicts.

Unit-IV

Organization structure: Organizational change and organization culture.

Unit-V

Case study.

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

Unit-I

Securities and securities markets: Bonds, Stocks, Convertible securities, organized securities markets, Over the counter market.

Unit-II

Risk and Return : Risk clasification, systematic and unsysematic risk mesurement Standard daviation, Variance. Regreession     equations, Coreelation coefficients, Attitudes toward return and risk masurements of returns,Holding period.

Unit-III

Bond analisys : Bond selection, Common stock Analisys. Economic, Industry and Company analisys.

Unit-IV

Technical analisys, Fundamental analisys, efficiant market theory.

Unit-V

Portfolio manageement: Portfolio theory and Diversification, Capital matket theory, portfolio selection, monitoring and     renision.

WORKING CAPITAL MANAGEMENT

Unit-I

Concept of working capital, needs of working capital, determinates f working capital , Dimentions of working capital management, Optimum level of curreent assets, Estimating working capital needs, Financing current assets.

Unit-II

Management of cash and marketable securities: Motive of holding cash, cash forecasting and budgeting, managing the cash flows. Controling disbursments, Determine the optimum cash balance.

Unit-III

Managemen of accounts receivable: Establishing optimum credit policy, Credit policy variables, Credit procedures for indisual accounts.

Unit-IV

Management of invntory: Nature of inventories, Needs to holds invantories objectives of inventory management, Inventory management technique.

Unit-V

Trade credit,Accrued, expenses and Deferred income, Bank finance for working capital regulation of bank finacne committee recomandations.

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