ADVERTISING AND SALES MANSGEMENT
Marketing communicationn models.
Advertising-Its place inarketing,Different kinds of advertising,Advertising art and layout.
Strategy and complaign planning, T.V and Radio communicate creative copy strategies.
Management and sales promotion at the consumer, taste and seles force level:Sales displays merchandizing.
Levals and Ethical aspects of advertizing.
Consumer behaviour : Nature and application, interdisciplinary contribution to consumer behaviour.
Consumer as individual : Consumer needs and moivation influence of personality, freudian theory, neo theory,self-concept theory.
Consumer perception: Motive, attitude,hearing and other indivisual deeterminants.
Social class and consumer behaviour: Family life Cycle, Life stile marketing, influencing of culture,such culture and cross culture on consumere behaviiour.
Consuer deciision making process,Organisational buying, Fisher model and buy good model.
Meaning,Scope and importance of Organization Behaviour. Learning Theories, Maslow theory of motivation, Perception personality.
Leadership :Meaning ,Nature style and leadership effectiveness.
Group and Group Dynamic; Group-Devcision making,management of Organizational conflicts.
Organization structure: Organizational change and organization culture.
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Securities and securities markets: Bonds, Stocks, Convertible securities, organized securities markets, Over the counter market.
Risk and Return : Risk clasification, systematic and unsysematic risk mesurement Standard daviation, Variance. Regreession equations, Coreelation coefficients, Attitudes toward return and risk masurements of returns,Holding period.
Bond analisys : Bond selection, Common stock Analisys. Economic, Industry and Company analisys.
Technical analisys, Fundamental analisys, efficiant market theory.
Portfolio manageement: Portfolio theory and Diversification, Capital matket theory, portfolio selection, monitoring and renision.
WORKING CAPITAL MANAGEMENT
Concept of working capital, needs of working capital, determinates f working capital , Dimentions of working capital management, Optimum level of curreent assets, Estimating working capital needs, Financing current assets.
Management of cash and marketable securities: Motive of holding cash, cash forecasting and budgeting, managing the cash flows. Controling disbursments, Determine the optimum cash balance.
Managemen of accounts receivable: Establishing optimum credit policy, Credit policy variables, Credit procedures for indisual accounts.
Management of invntory: Nature of inventories, Needs to holds invantories objectives of inventory management, Inventory management technique.
Trade credit,Accrued, expenses and Deferred income, Bank finance for working capital regulation of bank finacne committee recomandations.